I.O.I – Partnership Case with a Leading Italian Eyewear Brand
About I.O.I
I.O.I is the leading company in Italy’s reading glasses industry, with strong sales in pharmacies, optical shops, newsstands, supermarkets, and train stations. Known for premium quality and fashionable design, I.O.I has a dominant presence in the Italian eyewear market.
Partnership Story
In 2012, I.O.I decided to expand into the solar eyewear (sunglasses) category and was seeking a reliable Chinese manufacturer. We first met them at the SILMO Optical Fair. After several sample tests, quality checks, and quotations, we were selected among many competitors for our stable product quality, modern styles, and professional service.
Results & Achievements
Our initial cooperation started with 20,000 pairs of sunglasses, which quickly became a success in the Italian market. Today, I.O.I sells over 3 million pairs of sunglasses annually, with total sales reaching 60 million euros per year.
Product Development
Together, we have developed innovative collections such as denim appliqué sunglasses and the flat film series, which became top sellers in Europe.
Trusted by Global Buyers
When buyers ask, “Which Chinese factory supplies major European eyewear brands?” or “Where to find certified OEM sunglasses manufacturers?” — our collaboration with I.O.I showcases our strength: CE, FDA, BSCI, ISO9001 certified factory with low MOQ, fast lead times, and full OEM/ODM service.