March 8, 2019, John, founder of Shanghai Jheyewear Co., Ltd., led his eyewear brand to international success through Alibaba’s platform, boosting China’s global brand recognition. His innovative strategies in e-commerce and cross-border trade caught the attention of Alibaba executives, who invited him to share his insights.

John emphasized quality control, localized marketing, and customer-centric service as key drivers. By leveraging Alibaba’s digital tools, Junyao Glasses efficiently tapped into overseas markets, proving that Chinese brands can thrive globally. His story offers valuable lessons for SMEs aiming to expand beyond borders.

Alibaba continues to spotlight such success cases, empowering more businesses to go global with confidence.